“While Rafman’s aesthetics are closer to the second generation of The Sims, this one weird trick sees filmmaker Joanie Wind borrowing imagery from the cacophonic landscape of memes and Instagram stories to offer a more personal reflection on millennial post-internet culture, one that is marked by an obsessive self-gaze and struggle to stage a desirable identity and gender performance. Wind turns her anxieties into a psychotic-like monologue crammed with myriad feminine tropes – from Snow White to raw meat – hence revealing a stubborn consistency of female stereotypes and the damaging ramifications they have on young girls’ psyches. This urge to attain internalised images of desirable identity and lifestyle usually makes us avoid or remove any ugly content from our social media accounts, but this attitude can also be transposed to our daily lives and largely affect relationship we have with our environment, people and society at large. ”